About Us
Clean Water, Less Waste helps you match the water you actually have to the filter you actually need. Whether you’re on city water, a private well, living in a rental, outfitting an RV, or packing for the trail, our guidance starts with your source and ends with a system that’s certified, cost-transparent, and kinder to the planet.
Mission statement
To deliver certification-first, location‑aware filter recommendations that reduce real contaminants, lower true cost‑per‑gallon, and minimize plastic and water waste—so every sip is safer, better-tasting, and smarter for the long term.
Our brand story
We started after watching neighbors bounce between boil-water advisories, confusing filter claims, and “best list” articles that never matched their water. City reports and well tests told one story; marketing told another. People wanted proof, not promises—and they wanted to avoid throwing away piles of plastic to get it.
So we built a simple approach: map your address (municipal Consumer Confidence Report) or your well lab results to filters with verified reduction claims. That means checking official NSF/ANSI listings, noting the exact contaminants certified, at what flow, and for how long. Then we compare lifecycle costs and waste footprint—cartridge mass, RO recovery ratio, water loss—so you can see the full picture before you buy.
As families, renters, tinkerers, and travelers ourselves, we care about easy installs, landlord‑friendly setups, and modular systems you can upgrade later (UV, PFAS, softening, whole‑home). We refresh guides as standards evolve and keep our math open so you can verify every recommendation.
Our team
- Water Quality Scientist — Interprets municipal reports and well lab data; verifies NSF/ANSI certifications (42/53/58/401/P231/P473/P477 and more).
- Environmental Systems Analyst — Models plastic mass, RO recovery, and long‑term waste; develops our cost‑per‑gallon and waste calculators.
- Licensed Installer & Trainer — Validates real‑world flow, pressure, and renter‑friendly options; creates step‑by‑step install guides.
- Data & Testing Lead — Builds test rigs, measures flow and pressure drop, coordinates third‑party lab work where appropriate.
- Health Communications Editor — Ensures plain‑language explanations and risk context for families and immune‑compromised users.
What we value
- Verification over vibes: certifications, listings, test reports, and transparent assumptions.
- Clarity over hype: side‑by‑side rankings by certified performance, cost‑per‑gallon, and waste footprint.
- Practicality: clear install paths for owners and renters, predictable maintenance, and optional reminders you control.
If you want safe, great‑tasting water without guesswork or waste, you’re in the right place.